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Competitor price monitoring is the process of automatically tracking the prices of your competitors' products or services. This includes monitoring prices on websites, comparison platforms, and online marketplaces. The goal is to gain insights into pricing trends, identify opportunities for competitive pricing, and optimize pricing strategies to improve sales and market position.
By using web scraping technologies and APIs, we collect pricing data from various sources where competitors list their products and services. This data is then analyzed and presented in an easily digestible format, such as an online dashboard or an Excel file. We can also make the data available via an API. Our solutions include features like price change alerts, historical price development, and market analysis. With these insights, you can make informed decisions to outperform competitors.
Competitor price monitoring is crucial for maintaining competitiveness in the market. By understanding how your prices compare to those of your competitors, you can adjust your pricing strategy to attract more customers, increase sales, or improve profit margins. It also helps in identifying market trends and customer behavior regarding pricing.
Should the standard matching outcomes prove inadequate, than we can deploy custom matching solutions. Our suite of advanced matching technologies includes fuzzy text matching, specification-based matching, image recognition, and table matching, among others. Each of these solutions leverages the power of AI to deliver superior matching results.
For competitor price monitoring to work effectively, the pricing information must be publicly available. Websites that require a visitor to log in to see prices often are not suitable for competitor price monitoring. Do you have a specific website in mind? Feel free to get in touch; our team is looking forward to analyzing the possibilities for you.
We support any webshop and marketplace. Reach out to us with your selection of channels and let our technology work for you.
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Track dedicated competitor websites, including advanced (configurator) scraping and matching. Pricing intelligence for any industry!