Google Shopping monitoring and scraping

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Our solution

Your benefit

Google Shopping plays a key role in how customers compare products online. Prices, sellers and product details are visible at a glance, often before a shopper even visits a webshop. For e-commerce teams, that makes Google Shopping a critical source of competitive insight.

With Google Shopping scraping, you collect structured data on prices, competitors and availability on an ongoing basis. This gives you a solid foundation for pricing decisions, campaign optimisation and assortment strategy.

Why Google Shopping monitoring matters

Google Shopping changes constantly. Prices are updated continuously, sellers appear and disappear, products go out of stock and competitive positions shift. Trying to track this manually is time-consuming and unreliable.

By monitoring Google Shopping automatically, you get a clear and up-to-date view of your position in the market. You see what’s really happening, not just a snapshot.

What is Google Shopping scraping?

Google Shopping scraping is the automated collection of publicly available data from Google Shopping results. This typically includes:

  • Prices per seller
  • Number of competing offers
  • Product titles and images
  • Availability indicators
  • Position within the Shopping results

The data is collected at scale and delivered in a structured format, making it easy to analyse, visualise or connect to your own systems.

What you can do with Google Shopping data

Price positioning
See exactly how your prices compare to competitors and where there is room to adjust.

Competitive landscape
Understand which sellers you are competing with per product or search query, often revealing competitors you weren’t actively tracking.

Market trends
Track price movements and competitive intensity over time to spot structural changes in your market.

Input for pricing and marketing
Use Google Shopping data to support pricing strategy, promotions, Google Ads / Shopping campaigns, and assortment or availability decisions.

The challenge: accurate product matching

Google Shopping results can be broad. Similar or related products may appear alongside the product you want to monitor, which can lead to false positives. A solid scraping and matching setup takes this into account by:

  • Applying smart keyword and product matching
  • Optionally using EAN, text or image matching
  • Clearly separating raw data from enriched datasets

This way, you work with data you can actually trust and use.

Google Shopping scraping with Competify

Competify offers a scalable Google Shopping scraping solution built for professional use.

With our solution, you can:

  • automatically collect Google Shopping data
  • define your own scope and scraping frequency
  • access data via dashboard, API or export
  • continuously monitor prices, competitors and positions

Explore the full solution on our Google Shopping Scraper page.

From data to competitive advantage

Doing well on Google Shopping is not just about visibility. It’s about knowing where you stand and how the market moves. With continuous monitoring, you move away from reactive decisions and towards a structured, data-driven approach. Learn more about our Google Shopping Scraper and see how you can gain lasting insight into prices, competitors and market dynamics.

Want to know how we work?

We’ve designed a simple 3-step approach for easy onboarding.

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Ready to outsmart your competitors?
Do you have a specific business challenge to solve or simply want to brainstorm on ways to outsmart your competition? Get in touch!
Bas Swierstra
Managing Partner